I picked this book up because the authors are highly successful Independent authors and publishers. They’ve helped re-introduce the concept of the serial story via ebooks. Their “Yesterday’s Gone” series has sold gazillions of copies all across the galaxy. But seriously, this book is chock full of simple, but highly useful ideas. It’s also very entertaining. Learn from the guys who made lots of mistakes, and made it.
They finish the book with a series of interviews with other Indie authors who’ve been commercially successful. Most enjoyable book on writing I’ve had the pleasure to read.